Indulgence With Roots.
How Tsarona came life
Tsarona turns climate-resilient African crops into craveable, everyday food products.
Tsarona was founded between African roots 🇧🇼 and a German home 🇩🇪 to bridge the gap between underutilised heritage crops and modern food systems.
Across Africa, climate-resilient ingredients like Bambara groundnuts grow with minimal water, restore soil through nitrogen fixation, and nourish communities, yet rarely reach global markets.
We exist to change that.
At Tsarona, we believe that food is more than nourishment; it’s heritage, sustainability, and impact.
We bring back climate-resilient African crops that have sustained communities for generations, and reimagine them for modern diets in a way that is delicious, ethical, and earth-friendly.
We work directly with smallholder farmers to ensure that every product we create supports fair trade, regenerative agriculture, and biodiversity restoration. From crop to cup, Tsarona stands for transparency, equity, and environmental healing.
What began as a simple idea called Bio Wild, to bring the wild, powerful foods of Africa to a new market, has grown into something bigger. We realised we needed more than a product line; we needed a platform that could bridge worlds.
And so, Tsarona was born.
And now we are a growing ecosystem: a food brand that makes heritage ingredients accessible, a farmer network that creates economic opportunity, and a movement that advocates for a more just and diverse food future.
Instead of selling sustainability, we start with taste.
Our signature product, Bamba Bites, are crunchy on the outside, fudgy on the inside, and made from Bambara, a drought-resilient African groundnut.
Because when indulgence fits into everyday routines, impact becomes scalable.
Meet the founder
Kamogelo grew up in Botswana, surrounded by climate-resilient, nutrient-dense crops that have sustained African communities for centuries. When she moved to Berlin, she noticed a massive blind spot in the European plant-based market: it relied almost entirely on just four fragile crops (soy, pea, wheat, and oat).
She initially founded Bio Wild to introduce one of these forgotten crops the Bambara groundnut to Germany through a single product line of energy balls. The demand was immediate, validating the crop's potential with over 1,200 early tasters and major B2B clients.
Realizing the opportunity was much bigger than a single snack, Kamogelo evolved the company into Tsarona. Today, Tsaronais not just a food brand, it is a platform bridging Africa's forgotten supercrops with the global food system. Working directly with over 5,000+ smallholder farmers across 11 African countries, Tsaronais building the supply chain for the next generation of foods, starting with the world's first Bambara based chocolate.
Founder, Kamogelo Thumankwe