Indulgence With Roots.

How Tsarona came life

Black and white photo of a zebra grazing in a grassy area, with part of another zebra visible in the background.
Colorful woven baskets with tribal and geometric patterns display on a green wall.
A woman smiling and holding out a handful of small, round, light green fruits outdoors in a natural setting with trees and bushes.
Assorted natural food products on a table, including bowls of ground nuts, chickpeas, and hummus, with a person in the background wearing gloves and an apron, preparing food.
Group of young women in traditional dance outfits performing a dance on the dirt ground outdoors under a clear blue sky.

Tsarona turns climate-resilient African crops into craveable, everyday food products.

Tsarona was founded between African roots 🇧🇼 and a German home 🇩🇪 to bridge the gap between underutilised heritage crops and modern food systems.

Across Africa, climate-resilient ingredients like Bambara groundnuts grow with minimal water, restore soil through nitrogen fixation, and nourish communities, yet rarely reach global markets.

We exist to change that.

At Tsarona, we believe that food is more than nourishment; it’s heritage, sustainability, and impact.
We bring back climate-resilient African crops that have sustained communities for generations, and reimagine them for modern diets in a way that is delicious, ethical, and earth-friendly.

We work directly with smallholder farmers to ensure that every product we create supports fair trade, regenerative agriculture, and biodiversity restoration. From crop to cup, Tsarona stands for transparency, equity, and environmental healing.

What began as a simple idea called Bio Wild, to bring the wild, powerful foods of Africa to a new market, has grown into something bigger. We realised we needed more than a product line; we needed a platform that could bridge worlds.

And so, Tsarona was born.

And now we are a growing ecosystem: a food brand that makes heritage ingredients accessible, a farmer network that creates economic opportunity, and a movement that advocates for a more just and diverse food future.

Instead of selling sustainability, we start with taste.

Our signature product, Bamba Bites, are crunchy on the outside, fudgy on the inside, and made from Bambara, a drought-resilient African groundnut.

Because when indulgence fits into everyday routines, impact becomes scalable.

Meet the founder

Kamogelo Thumankwe, founder of Tsarona, wearing a Tsarona apron and orange top with arms crossed, smiling

I didn’t grow up chasing superfoods.

I grew up with my hands in the soil of Botswana, watching the women in my community harvest what the land gave freely. Bambara groundnuts. Sorghum. Morula.

These were everyday staples.
Climate-resilient. Nutrient-dense. Naturally regenerative.

When I later moved to Europe, I noticed a disconnect between the crops that had sustained communities back home and the ingredients shaping modern food culture here.

Crops like Bambara ,which require minimal water and restore soil health, remained largely underrepresented in everyday products, despite their potential to support more resilient food systems.

I founded Tsarona to help bring these ingredients into modern consumption, not as niche alternatives, but as craveable, everyday foods.

Because the future of food may not need to be invented.

It may simply need to be rediscovered and shared..

Founder, Kamogelo Thumankwe